The keys to the success of Williamson’s mobile Car Wash & Valeting Service include exceptional results and attention to detail, strong relationship building and maintenance, keeping our customers happy no matter the cost, and steady growth generated through a firm understanding of our customers and their value drivers and needs. Successful development and execution of the marketing plan will also be critical to securing new business and generating a strong referral base. will offer competitive pricing on its services which is in line with comparable alternatives. This is important to secure the business and to meet our sales forecasts. Price elasticity has been proven to exist in this business, so if a mechanic charges too much for their services they will experience a drop in sales, at least short term until the customer base gets used to the increase, which will exceed the value of the additional margin made in the sales.